Accessibility for e-commerce
Checkout flows are high stakes. Small friction—unclear errors, invisible focus, or missing button names—directly affects revenue and legal exposure.
Run a free scan
Scan product and cart pages. Fix critical issues on money paths first.
Where stores fail most
Image-heavy listings without alt text, filters that are not keyboard reachable, guest checkout forms without labels, and promo banners that trap focus.
Promotions and urgency
Countdown timers and modal coupons must not block keyboard users. Ensure close buttons are named and focus returns sensibly.
Trust and reviews
Star ratings should expose text for screen readers. Third-party review widgets need scrutiny when they inject markup.
Operations
Bake scans into release checklists for seasonal campaigns. Keep a log of report URLs per major sale.
Platform notes
If you are on Shopify, WordPress, or a custom stack, pair this guide with our platform-specific pages.
Questions people ask
- Mobile checkout?
- Test mobile layouts; touch targets and zoom still matter.
- International?
- Currency and language must be perceivable; do not rely on color alone.
- Payment providers?
- Embedded iframes may limit scanning; test hosted flows separately.
- Marketplaces?
- Seller-generated content can introduce variability—sample top sellers.