Most Common Accessibility Problems on Small Business Websites

Thin alt text and missing names

Hero images and logo carousels often ship without alt text. Icon buttons in headers lack labels. These are quick wins once someone owns the checklist.

Contrast on top of photography

Marketing teams love text on photos. Without a scrim or solid panel, contrast fails—even when the brand palette looks fine on plain backgrounds.

Forms without clear errors

“Invalid input” without field-level guidance blocks users who already struggle with dense interfaces. Tie errors to inputs programmatically.

Third-party widgets

Chat bubbles, booking widgets, and social feeds inject markup you did not write. Sample them in your scan plan and hold vendors accountable.