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Shopify fix guide

Fix Missing alternative text on images on Shopify

Images without text alternatives are invisible to many assistive technologies unless they are purely decorative.

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Canonical issue page: Missing alternative text on images

What this issue means

What this issue is

Alternative text (`alt`) describes the purpose of an image in words. When `alt` is missing on meaningful images, screen readers may skip the image entirely, read the file name, or provide unhelpful noise.

Decorative images should use `alt=""` so assistive tech knows to ignore them.

Why it matters

People who cannot see the image rely on the description to understand charts, product photos, buttons styled as images, and instructional graphics.

Common causes

CMS users insert images without filling the alt field. Developers use `<img>` without `alt`. Icons that act as buttons omit `aria-label`.

Better implementation

Use concise, accurate descriptions: `<img src="chart.png" alt="Sales increased 12% year over year">`. For decorative flourishes: `<img src="divider.svg" alt="">`.

How to fix on Shopify

Check theme sections for product cards; metafields may drive alt for variants.

How to fix

Add concise alt that matches the image purpose, not the file name. For SVG icons that act as buttons, pair with visible text or aria-label.

In CMS media libraries, require alt before publish for non-decorative images.

Related: 1.1.1 Non-text Content.

Other platforms

Related guides

TestAccessibility · Programmatic fix page · localhost:3001